The Best Serums Based on Skin Type (And What Order to Use Them In)

Serums are like the espresso shots of skincare — concentrated, powerful, and straight to the point. But with so many options (vitamin C? niacinamide? snail mucin?), it’s easy to get lost in the serum aisle or… TikTok holes. Here’s your guide to choosing the perfect serum based on your skin type — plus how to layer it the right way (yes, there’s a right way).

💧 DRY SKIN: You Need All the Juiciness

If your skin often feels tight, flaky, or straight-up parched, you're gonna want serums that act like a big gulp of water.

What to look for:

  • Hyaluronic acid (it pulls moisture deep into your skin)

  • Glycerin, panthenol, squalane

  • Peptides to support your barrier

Application Tip: Always apply on damp skin, then lock it in with a thick, nourishing moisturizer like this one.

Try this hyaluronic acid serum here.

🌟 OILY SKIN: Less Shine, More Glow

Just because you have oily skin doesn’t mean you should skip serums. You just need ones that balance rather than overwhelm.

What to look for:

  • Niacinamide (reduces oil + shrinks pores)

  • Zinc, green tea, or lightweight BHA blends

  • Oil-free, non-comedogenic formulas

Application Tip: Go with a watery serum that dries quickly. Use before moisturizer — something like this oil-free gel.

Try this niacinamide serum — it’s a favorite for oily skin.

🌗 COMBINATION SKIN: Multitasking MVPs

You’re oily here, dry there — and your skincare routine has to walk a tightrope.

What to look for:

  • Serums with both hydrating and balancing ingredients (think: hyaluronic + niacinamide combo)

  • Lightweight layers that won’t clog your pores

Application Tip: You can even “multi-serum” — apply a hydrating serum on cheeks, oil-balancing one on T-zone.

This dual-action serum works all over — check it out here.

😌 NORMAL SKIN: Lucky You, Now Maintain It

Your goal isn’t fixing — it’s preserving. Look for serums that support your skin barrier and boost that natural glow.

What to look for:

  • Antioxidants (vitamin C, E, ferulic acid)

  • Lightweight hydrators

Application Tip: You don’t need actives daily — a simple vitamin C in the morning is plenty.

This glow serum keeps things fresh — try it here.

🔥 SENSITIVE SKIN: Gentle but Effective

You’ve probably tried a trendy serum only to end up red, rashy, or stingy. Let’s not do that again.

What to look for:

  • Centella asiatica (aka cica), oat, aloe

  • Minimalist formulas, no fragrance or essential oils

  • Azelaic acid or niacinamide in lower % if tolerated

Application Tip: Patch test always! Start 2x a week and go slow.

This soothing serum is a sensitive-skin lifesaver — find it here.

🧴 How to Layer Serums (Without Screwing It Up)

There’s a lot of talk online about "serum cocktails," but mixing too much can overwhelm your skin. Follow this simple routine:

  1. Cleanse (use the right one for your skin type)

  2. Toner (optional)

  3. Serum (apply thinnest to thickest texture)

  4. Moisturizer

  5. SPF (AM only — this lightweight sunscreen is perfect for layering)

And yes, you can use more than one serum — just not all at once. Alternate AM/PM or different days.

👀 Final Words

Choosing the right serum isn’t just about trends — it’s about understanding what your skin needs today. And tomorrow? It might need something new (because weather, hormones, and life exist).

Find our top serum picks here — tested for U.S. climates, approved for glowy, non-confused skin.

Up next? Face masks by skin type — get ready to Netflix and glow.

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