💄 Matte vs. Glossy Lips: What’s Hot in 2025?

💋 The Comeback of Gloss: Hello, Shine!

Glossy lips are officially having their main character moment. If you’ve been on TikTok, Instagram, or anywhere near a Gen Z beauty guru, you’ve seen it: the shine is back.

But this isn’t the sticky, hair-catching gloss from the early 2000s. No ma’am. 2025 gloss is smoother, smarter, and full of skincare benefits.

🔥 Why Gloss is Trending in 2025:

• Glass skin = glass lips. Everyone’s chasing that dewy, radiant glow — and shiny lips complete the look.

• Viral TikTok looks. Gloss + lip liner is the new power duo.

• Natural glam is in. Gloss enhances your natural lips instead of covering them.

• Multi-tasking products. Glosses now come with plumping, hydrating, and color-enhancing ingredients.

📷 Celebs rocking the look: Hailey Bieber, Zendaya, Sabrina Carpenter, and even Kylie Jenner (yes, the matte queen herself has glossified her vibe lately).

🛍 Amazon Picks to Nail the Glossy Look

• [Fenty Beauty Gloss Bomb – High shine, universally flattering, not sticky]

• [Maybelline Lifter Gloss – Plumps, hydrates, and smells amazing]

• [NYX Butter Gloss – Iconic drugstore favorite in a billion shades]

• [Tower 28 Shine On Lip Jelly – Clean, non-sticky, and so comfy]

Add one (or two) of these to your Amazon storefront, and you’re set to earn those sweet affiliate clicks.

🖤 Matte Lips: Still Iconic, Still Power

Now don’t get it twisted — matte lips aren’t going anywhere. In fact, they’ve evolved.

2025 matte formulas are more comfortable, more flattering, and way less drying than their 2016 counterparts. Think: rich color, smooth application, and all-day wear — without the crust.

😍 Why Matte Still Slaps in 2025:

• Transfer-proof. Masks might be (mostly) gone, but we still want color that stays put through coffee, kisses, and chaos.

• Pigment = drama. When you want a full beat or a statement lip, matte is that girl.

• New comfort formulas. No more dry, cracked lips. The newer tech? Chef’s kiss.

📷 Celebs keeping matte alive: Rihanna, Taylor Swift, Jisoo from BLACKPINK, and Dua Lipa — all rocking velvety reds and muted mauves on red carpets.

🛍 Best Matte Lipsticks on Amazon Right Now

• [Maybelline SuperStay Matte Ink – Insanely long-lasting and SO pigmented]

• [NYX Soft Matte Lip Cream – Comfortable, mousse-like texture]

• [L’Oreal Paris Rouge Signature – Lightweight, elegant, and affordable]

• [Revlon ColorStay Suede Ink – Velvet matte with serious staying power]

🔍 Matte vs. Gloss: Side-by-Side Breakdown

• Finish: Matte lips have a flat, velvety, and bold finish, while glossy lips give a shiny, juicy, and radiant look.

• Texture: Matte lip products are usually dry to creamy in texture, whereas glosses are more liquid or jelly-like.

• Wear Time: Matte lipsticks tend to last much longer and are more transfer-resistant. Glosses, on the other hand, may need reapplying throughout the day.

• Pigment: Matte formulas are known for high pigment and full coverage. Glosses usually offer sheer to medium pigment but can be buildable.

• Vibe: Matte lips give off a bold, classic, editorial feel. Glossy lips are youthful, flirty, and modern.

• Best For: Matte is perfect for full glam looks, nights out, or when you need long-lasting color. Gloss is ideal for everyday wear, natural glam, or when your lips need some hydration.

• Downside: Matte can sometimes feel dry or heavy on the lips. Gloss might wear off quickly or feel sticky, especially in windy weather.

🧠 Pro Tips: How to Choose the Right Lip Finish for You

If you’re still unsure which lip camp to join (or maybe you’re both — we love a versatile queen), here are some tips:

✅ Choose Matte If…

• You want color that lasts all day

• You’re going for a bold or dramatic look

• You’re wearing a mask or need transfer-proof makeup

• You have oily skin and want a balanced finish

✅ Choose Gloss If…

• You like a fresh, dewy look

• Your lips are dry and need hydration

• You want to enhance your natural lip color

• You’re into quick, low-maintenance makeup

💡 You Can Also Combine Both!

Yup. Glossy-matte lips are a thing.

Line and fill your lips with a matte lipstick, then tap gloss just on the center for a plump, 3D effect. This hack gives you the staying power of matte and the glow of gloss.

🛍 Try: [Maybelline Matte Ink + Fenty Gloss Bomb = ICONIC combo]

📈 2025 Lip Trend Forecast: What the Beauty Gurus Are Saying

We did a little digging (ahem, Instagram stalking and TikTok deep dives), and here’s what the trend experts are saying for lips in 2025:

🔮 Lip Trends on the Rise:

• Vinyl Lips: High-gloss with intense pigment. Basically, lacquered perfection.

• Blurred Matte Lips: Soft-focus edges that look effortless and romantic.

• Lip Oils: The ultimate hybrid – a sheer tint + gloss + skincare.

• Lined & Glossed Lips: The '90s are back and better than ever.

So yeah, the future? Glossy-leaning, but matte will never die. It’s all about balancing skincare, color payoff, and vibes.

💄 Final Thoughts: So… Who Wins?

Honestly? You do. 2025 is the year of lip freedom. No rules, just what feels good.

Some days, you’ll want a velvet matte red that makes you feel like a CEO. Other days, you’ll be vibing with a glossy nude that catches the sunlight just right.

So why pick sides?

Build a lip wardrobe that lets you slay in both worlds. Just don’t forget to prep your lips.